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revenus auxiliaires

Strategies for successful ancillary revenues in hotels

Ever thought about how hotels can pocket some extra cash beyond just renting out rooms? Well, here’s a trick called “ancillary revenue.”  It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. These supplementary…
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marketing d’influence

4 Strange myths about influencer marketing for hotels you must know

Have you heard about ‘influencer marketing’? It’s an endorsement of a product or a brand by any public figure. As a matter of fact, I’m a local influencer too. If you visit my Instagram page, you will come across various posts promoting hotels and off-beat destinations. Earlier, businessmen and marketers used to approach celebrities for…
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